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Transformative Conflict Resolution & Team Bonding Platform

Role: Visual Design Lead 

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Software used:

Younite: Revolutionizing team dynamics through innovative conflict resolution and team bonding experiences, fostering stronger relationships in academic and professional settings.

A unique game-based platform for university students and beyond, promoting open expression and collaborative resolution.

Process Stage 1

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Secondary Research

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User

Surveys

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User Interviews

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Sensory Ques

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Insight Affinitization

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Secondary Research

24%

11-30 new games every quarter

5.7% CAGR

2021 - 2028

2/3rd

of the physical game industry

Survey Responses

75+

survey respondents

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Interview Insights

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90%

                  believes best method to resolve conflicts is through collaboration and communication.

Participants Sensory Ques 

'

I usually confront them slightly in a conversation or in a fun way so that they won’t feel bad.

'

I can get constant feedback on my work from my teammates which can improve my work quality.

'

The worst one was when I had 8 team members and only 3 out of them worked.

'

Others would take the lead and I felt a bit hesitant to communicate

'

If you commit to things that you can't do, and a lot of people over promise and under deliver that really bothers me

'

I want to work in a team where I can bond with them and form a friendship with them.

74%

people have encountered personality clashes as a major obstacle

51%

people compromise
in confronting their teammates

71%

team members encountered a lack of accountability

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At some point in our lives, we've all experienced being part of a team.

Process Stage 2

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Idea

Generation

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Game Market Position

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Low-FI Game Prototyping

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Game 

Branding

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Game 

Experience

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Game Development

Idea Generation

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Game Market Position

Current Market Competition

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Psych

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Codenames

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Taboo

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Solution

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Hence,

Low-FI Prototyping

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Game Branding

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The University Landscape

Subscriptions by universities will encourage professors and counselors to promote Younite among students

The University Landscape

Younite will also be advertised via universities’ websites, newsletters and during events

Digital Community

Through our Instagram channel, we strive to both advertise and connect with our customers.

Game Experience

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Tap to immerse yourself in the

 

experience

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Constructive

relationship

building

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Facilitating

conversations

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Constructive

relationship

building

Process Stage 3

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Prototype User

Testing and Feedback

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Design Iterations

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Business Model Development

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Marketing 

Strategy

Prototype User Testing and Feedback

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Business Model Strategy

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Game Experience

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Tap to immerse yourself in the

 

experience

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Our
Dynamic Duo

One game, two offerings

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