Parina Vaghani
Transformative Conflict Resolution & Team Bonding Platform
Role: Visual Design Lead
Software used:
Younite: Revolutionizing team dynamics through innovative conflict resolution and team bonding experiences, fostering stronger relationships in academic and professional settings.
A unique game-based platform for university students and beyond, promoting open expression and collaborative resolution.
Process Stage 1
Secondary Research
User
Surveys
User Interviews
Sensory Ques
Insight Affinitization
Secondary Research
24%
11-30 new games every quarter
5.7% CAGR
2021 - 2028
2/3rd
of the physical game industry
Survey Responses
75+
survey respondents
Interview Insights
90%
believes best method to resolve conflicts is through collaboration and communication.
Participants Sensory Ques
'
I usually confront them slightly in a conversation or in a fun way so that they won’t feel bad.
'
I can get constant feedback on my work from my teammates which can improve my work quality.
'
The worst one was when I had 8 team members and only 3 out of them worked.
'
Others would take the lead and I felt a bit hesitant to communicate
'
If you commit to things that you can't do, and a lot of people over promise and under deliver that really bothers me
'
I want to work in a team where I can bond with them and form a friendship with them.
74%
people have encountered personality clashes as a major obstacle
51%
people compromise
in confronting their teammates
71%
team members encountered a lack of accountability
At some point in our lives, we've all experienced being part of a team.
Process Stage 2
Idea
Generation
Game Market Position
Low-FI Game Prototyping
Game
Branding
Game
Experience
Game Development
Idea Generation
Game Market Position
Current Market Competition
Psych
Codenames
Taboo
Solution
Hence,
Low-FI Prototyping
Game Branding
The University Landscape
Subscriptions by universities will encourage professors and counselors to promote Younite among students
The University Landscape
Younite will also be advertised via universities’ websites, newsletters and during events
Digital Community
Through our Instagram channel, we strive to both advertise and connect with our customers.
Game Experience
Tap to immerse yourself in the
experience
Constructive
relationship
building
Facilitating
conversations
Constructive
relationship
building
Process Stage 3
Prototype User
Testing and Feedback
Design Iterations
Business Model Development
Marketing
Strategy
Prototype User Testing and Feedback
Business Model Strategy
Game Experience
Tap to immerse yourself in the
experience
Our
Dynamic Duo
One game, two offerings
