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vs. Fresh: 

Consumer Insights

Role: UX Researcher and Visual Alchemist

Explore the nutritional, economic, and consumer aspects of frozen and fresh foods in the market. Analyze the impact of shelf life on consumer choices, considering factors like taste, convenience, and waste. 

Conduct a comparative study on nutrient levels and longevity between selected fresh and frozen vegetables. Provide insights into emerging consumer trends and market growth in the frozen food industry.

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